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Luca is a registered patent attorney and is energized by working with talented and passionate inventors, artists and musicians. Coupled with his background as a dual United States-German trained electrical engineer, Luca now brings his technical problem-solving skills to navigate his clients' legal matters.

As an entrepreneur himself, Luca understands the “real world” challenges his clients face running a business. He helps clients – especially startups – with a myriad of issues including contract negotiations, employee handbooks, intellectual property licensing agreements, and End User License Agreements (“EULAs”) for software companies. Luca also conducts patent prior art and trademark clearance searches, prepares and prosecutes patent, trademark and copyright applications and prepares patent non-infringement opinions.

Luca also has experience working on high profile business and contractual matters, including multi-million dollar mergers and acquisitions involving publicly traded companies and celebrities, assisting clients with creation and management of intellectual property portfolios, brand licensing and anti-infringement matters – including extensive anti-counterfeiting work and creating and overseeing global trademark portfolios.

Over the years, Luca has handled a variety of multi-jurisdictional litigation matters involving copyright, patent, trademark and trade secret infringement, breach of contract and non-compete agreements, as well as cases concerning environmental protection, real estate disputes and hurricane related claims. Using his background in engineering, Luca also defends engineers, architects and other design professionals against design defect and other professional liability claims.

Luca is admitted to practice in all Florida and Illinois state courts; the U.S. Patent and Trademark Office; U.S. Supreme Court; U.S. Court of Appeals for the Federal Circuit; U.S. Court of Appeals for the Eleventh Circuit; U.S. District Courts for the Middle, Southern and Northern Districts of Florida; U.S. Court of International Trade, U.S. Tax Court, and the Seminole Tribe of Florida Tribal Court. Luca is also a non-resident Patent Agent and Trademark Agent with the Canadian Intellectual Property Office (CIPO).

In today’s internet-driven economy, businesses recognize the importance of using digital content to reach consumers. However, this often creates unique intellectual property issues – including potential copyright infringement questions.

Photographs and videos are amongst the most effective digital content – garnering significantly more likes, comments and click-thoughts on social media than text-based posts alone. While the use of photographs and videos presents an enormous marketing advantage, it also raises additional potential for legal exposure where such photographs or videos are not carefully sourced.

Protections under Copyright Law

Copyright law protects the creative expression of an idea – be it words on a page, notes in a song, brushstrokes on a canvas or the various compositional elements in a photograph or video: such as lighting, shadow, camera angle, etc. Such copyright protection can extend to photographs of products, places and people. While you cannot “copyright” a person, for example, copyright protection could extend to a particular photograph of a person.

Copyright protection over photographs has been recognized in the U.S. since the late 1800s – and therein lies the challenge. Often we are left trying to fit 21st century issues into 19th century legal frameworks. Sometimes, this results in illogical outcomes.

Continue Reading Copyright Issues Using Photographs and Videos on Websites and Social Media