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The U.S. Patent and Trademark Office (USPTO) has recently announced a new awards program to recognize brand owners utilizing their trademarks to make meaningful contributions towards solving humanitarian challenges. The Trademarks for Humanity awards competition will recognize brand owners improving the environment through their products and services.

The USPTO’s new initiative demonstrates a growing awareness among the business community and the government about the role of intellectual property (IP) in solving global challenges. The USPTO has previously launched other initiatives, such as the Green Energy category, to encourage innovation and development of green technologies and energy solutions. In its press release, the Secretary of Commerce Gina Raimondo shared:

“Climate change poses a tremendous threat, and it will take creativity and energy from both the public and private sector to overcome that threat. At the Department of Commerce, we’re encouraging businesses to develop products and services that protect our communities and our country from the impacts of climate change. The new Trademarks for Humanity awards competition will shine a light on the brand owners who are responding to this generational challenge by making meaningful contributions toward a cleaner and healthier environment.”

By recognizing and highlighting the efforts of these brand owners, the Trademarks for Humanity awards program will inspire others to follow in their footsteps and use their trademarks to solve humanitarian challenges.

The USPTO accepts applications for the Trademarks for Humanity award from April 11 through July 14, 2023, or until 200 applications are received, whichever occurs first. For more information about how to apply, visit the Trademarks for Humanity page.